Sky Entertainment Showcase
A lapel-grabbing showcase of Sky’s (then) biggest upcoming shows, including, Breeders, The Trip to Greece, Bulletproof Series 2, Hitmen, Westworld Season 3.
Creative / Editor: James Debenham
Creative Director: Marta Meloni
40″
MTV Brand Spot — Music Matters
Winner — Best Copywriting — Promax Awards UK 2014
A bespoke international brand spot that bigs up the biggest music, the most memorable moments and the best events from 2013, proudly affirming MTV’s position as the biggest and most passionate fan of music.
Creative Copywriters: James Debenham / Jody Malam
Editor: James Debenham
Creative Director: Jody Malam
90″
NBC — Dawn of the Dead
An easy to remember mantra for anyone caught in zombie apocalypse.
Creative / Editor: James Debenham
Creative Director: Clem Pavey
45″
MTV Print Campaign —
Ex on the Beach
Experienced in developing print for several television campaigns over the years, the launch of MTV’s hit reality show, Ex on Beach was unique as I was the lead creative directing both the live action promo and the key art. As bold and brash as the contestants on the show, we created versions for billboard, online and pretty much every social going.
Creative: James Debenham
Photographer: Leigh Keily
MTV — Spring Break with Grandad
The celebrate the launch of MTV’s Spring Break with Grandad, they wanted something bright and bombastic! But without the budget to support such epic desires, we got our thinking caps on and utilised what we had at our disposal: Gary Beadle, a Shoreditch mens room, and an old man in shorts.
Creative: James Debenham/Jody Malam
Director: Jody Malam
Video Editor: James Debenham
40″
MTV — Washington Heights
Winner — Best Reality Promo — Promax Awards UK 2013
When it comes to a series following nine best friends from the diverse New York neighborhood of Washington Heights, we needed to show a little of everything. Cue: sixty seconds of: fun, fall outs and heartfelt music.
Creative / Editor: James Debenham
Creative Director: Jody Malam
60″
Sky Broadband — Minions Price Freeze
Minions come out in full force to offer Sky Customers a little help with their winter broadband costs. Taking the Price Freeze brief and using a bespoke animation package we successfully pitched a concept based around the ‘ballooning costs’ of the competitors prices. From there it was matter of integrating key messaging with mischievous minions and an unhappy Gru.
Agency: Fall off the Wall
Client: Sky
Creative Copywriter: James Debenham
Creative Director: Matthew Lewis
30″